When Practice Means Business: Legal Marketing’s Future Is Now
What is going in the world of marketing and business development for law firms?
What is going in the world of marketing and business development for law firms?
While larger market forces will likely continue to drive direction and there’s no one distinct path ahead, legal professionals should try to take advantage of what is in their control today in terms of legal marketing.
Designed to reduce manual docket work by prioritizing what litigators need most: on-demand full docket summarization that explains the whole case to date, followed by on-demand document summaries for filing triage, and AI-powered natural language searching for faster search and retrieval.
Biglaw firms used to depend entirely on doing good work as the key to getting new business. But that notion's time has passed.